In-depth PR case study materials follow. Last Updated 27 August 2024
Visual Timeline and PR Case Study: Cutters Studios
In-depth PR case study materials follow. Last Updated 27 August 2024
Television
In-depth PR case study materials follow. Last Updated 27 August 2024
Sarofsky Labs are back!
Chicago-based one-stop cross-media production company Sarofsky is opening its doors and inviting the world-at-large to take part in a series of educational opportunities. The ongoing workshop series is entitled Sarofsky Labs.
Company principal, creative director and director Erin Sarofsky, explains her reasons for lighting this fuse: “After speaking at global creative conferences including FITC, F5, DesignThinkers, the AIGA National Design Conference and OFFF, I realized that engaging in the community is just as important to the field as doing the work. What better way to do that than by opening up our studio and inviting talented people in for a workshop? It’s intimate, personal, and offers invaluable working experience inside our world.”
Highdive, Cutters Win Big at Super Bowl
If you made it through that gauntlet and had your concept run on the game last night, congrats.
Josh Swade and Friends, Thanks for the Inspiring Ricky Powell Documentary
YouTube commenter “Heckler 220” mentions thinking about this documentary every day since seeing it: I can relate completely. Everyone who grew up in my generation was saturated with exposure to the Beastie Boys, Run DMC, and all the stars deemed famous by the non-stop pop-culture shock-and-awe of our era. Imagine hanging out behind the scenes with one of the wildest party people given total free range among the glitterati, who had the tenacity, gumption, and skill to capture them all through his camera lens.
That is the scene writer-director Josh Swade and his collaborators plunge us straight into, turning deep admiration and their all-seeing camera toward the world famous Ricky Powell, who lived that feverish dream until leaving us a year ago today at the age of 59. On film,
Read moreJosh Swade and Friends, Thanks for the Inspiring Ricky Powell Documentary
Visual Timeline and PR Case Study: Universal Studios Florida Production Group
In-depth PR case study materials follow. Last Updated 4 Nov. 2021
Read moreVisual Timeline and PR Case Study: Universal Studios Florida Production Group
Brilliant directors: Ben Strang
Filmmaker and photographer Ben Strang joined the directorial roster of one-stop cross-media production company Sarofsky in 2019. As a director of both scripted and documentary works, Ben’s stories are born from the unique locations and individuals he has encountered as an independent photojournalist for over a decade. His scripted pilot “Beast” won the SXSW Grand Jury Award for Best Independent Episodic, and his latest documentary series “A Mystery To Me” won a 2021 Cannes Lion, and was selected as a Vimeo Staff Pick, as you can see here.
Experience the 2021 World Wildlife Day Film Showcase on 3 March
DWA principal Roger Darnell had the great honor of serving as a judge for the 2021 World Wildlife Day Film Showcase: Forests. “It is a wonderful feeling,” he said, “knowing that so many gifted storytellers and supporting organizations are dedicated to informing and educating the world on the importance of forests and conservation.”
Read moreExperience the 2021 World Wildlife Day Film Showcase on 3 March
Visual Timeline and PR Case Study: BLOCK & TACKLE
In-depth PR case study materials follow. Last Updated 12 Sep. 2020
Promo video primer: 30 first-class examples
Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected working alongside some phenomenal storytellers.
For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, each is artistic enough to appeal to just about everyone.
Jeep, Bill Murray win USA TODAY’s Ad Meter with hilarious ‘Groundhog Day’ commercial
Cutters Studios, Another Country on Facebook: “Check out all of this year’s Super Bowl spots, via the USA Today Admeter. At Cutters Studios, we’re beyond grateful and extremely thrilled to have been a part of numbers 1, 5, 13, 22, 27 and 38.” Read on: https://admeter.usatoday.com/results/2020
Read moreJeep, Bill Murray win USA TODAY’s Ad Meter with hilarious ‘Groundhog Day’ commercial