Filmmaker and photographer Ben Strang joined the directorial roster of one-stop cross-media production company Sarofsky in 2019. As a director of both scripted and documentary works, Ben’s stories are born from the unique locations and individuals he has encountered as an independent photojournalist for over a decade. His scripted pilot “Beast” won the SXSW Grand Jury Award for Best Independent Episodic, and his latest documentary series “A Mystery To Me” won a 2021 Cannes Lion, and was selected as a Vimeo Staff Pick, as you can see here.
Communications
Bold Leaders Invited to Champion Gender Equality via UN Women’s HeForShe Global Initiative
On International Women’s Day, UN Women’s HeForShe movement issued a global call to leaders to join the newly formed HeForShe Alliance and help accelerate progress toward gender equality.
Launched by UN Women Global Goodwill Ambassador Emma Watson, HeForShe is a solidarity movement and an international platform that engages men and boys as allies to support the work of the women’s movement and ultimately create an equal world for all.
Read moreBold Leaders Invited to Champion Gender Equality via UN Women’s HeForShe Global Initiative
Experience the 2021 World Wildlife Day Film Showcase on 3 March
DWA principal Roger Darnell had the great honor of serving as a judge for the 2021 World Wildlife Day Film Showcase: Forests. “It is a wonderful feeling,” he said, “knowing that so many gifted storytellers and supporting organizations are dedicated to informing and educating the world on the importance of forests and conservation.”
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Famous Images: Street Level Photography 2020
Street Level Photography was born as a community of photography enthusiasts, with particular interest in street photography. On its popular YouTube channel, you will find various contents: Top Selection photo galleries; reviews of books and photographic products; video tutorials to improve photographic techniques; chronicles of photographic travel experiences, and much more. All these themes are fully explored through the common lens and language of photography.
Promo video primer: 30 first-class examples
Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected working alongside some phenomenal storytellers.
For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, each is artistic enough to appeal to just about everyone.
Five Essential COVID-19 Adaptive Marcom Tips, Week of 27 April
Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is challenging – but also, very rewarding. This mindset introduces wisdom from those who have learned to excel through lifelong learning – and mindful sharing. I encourage you to catch this week’s free webinar, “How to Make Better Decisions” from the illustrious Elise Mitchell, and analyze the latest output from her accomplished peers.
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Five Essential COVID-19 Adaptive Marcom Tips, Week of 20 April
I learned a lot in the course of writing my new book, which teaches others the essentials of communications consulting. One key lesson was driven home by OpenText, a company that defines a business of the future as one dedicated to the Continuous Connected Customer Journey. Salesforce.com is equally adamant about us all needing to prioritize happy customers (see http://sforce.co/2fHn7x7). Bear these successful ventures’ well advised handling notes in mind as you review the following.
Read moreFive Essential COVID-19 Adaptive Marcom Tips, Week of 20 April
Five Essential COVID-19 Adaptive MarCom Tips, Week of 13 April
I’ve written a book over the past few years, aiming to teach others to be highly skilled communications consultants, capable of making invaluable contributions to those they serve, with the ability to live, work and thrive almost anywhere. Thankfully, that research and writing has fortified my job qualifications; suddenly, being successful is infinitely more challenging. Regardless of our experience and skill levels, right now, we all need leaders we can trust to help ground our thoughts and guide our actions.
Read moreFive Essential COVID-19 Adaptive MarCom Tips, Week of 13 April
Jeep, Bill Murray win USA TODAY’s Ad Meter with hilarious ‘Groundhog Day’ commercial
Cutters Studios, Another Country on Facebook: “Check out all of this year’s Super Bowl spots, via the USA Today Admeter. At Cutters Studios, we’re beyond grateful and extremely thrilled to have been a part of numbers 1, 5, 13, 22, 27 and 38.” Read on: https://admeter.usatoday.com/results/2020
Read moreJeep, Bill Murray win USA TODAY’s Ad Meter with hilarious ‘Groundhog Day’ commercial
Five Essential COVID-19 Adaptive MarCom Tips, Week of 6 April
During my weekend reading, I had an opportunity to consider what happened during The Great Depression – and its permanent effects on those who endured it – alongside the current pandemic.
Read moreFive Essential COVID-19 Adaptive MarCom Tips, Week of 6 April