Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.
“After listening to the record, I just fell in love with the poetry of the song and lyrics,” began Andre Stringer….
From Elastic director Andy Hall
Read moreThe amazing Technicolor talents of director Andy Hall
Jeremy Gutsche, the colorfully successful founder of Trendhunter.com, presents this Trendhunter TV feature entitled “Top 10 Publicity Stunts.” Chronicling Improv Everywhere’s 2008 Grand Central Station stunt in New York city, the recent “Sound of Music” performance in Antwerp’s Central Station, and other sensational videos deemed “Must See” by enough people to ensure they’ve quite likely … Read moreLet’s give them something to talk about: Trendhunter’s top 10 publicity stunts
Monkeyhead is a motion design house based in Long Beach, CA. Our focus is to stay on the cutting edge of style and application while continually broadening our companies reach and services.
The filmmakers from creative production company Shilo, together with We Make It Good creative director Clayton Vomero, have partnered with The FADER to release the next editions of their original mix series, and are very proud to announce the We Make It Good / Fader Mix Series Volume 7 release, featuring Italian DJ duo Crookers. … Read moreFreeload: WMIG / The FADER Present We Make It Good Mix Vol. 7: Crookers
by Roger Darnell ..Challenge.. In hindsight, it’s clear that few films in the history of motion pictures have been as successful as “Shrek 2” from DreamWorks Animation SKG. When development and production began on the film, closely following on the heels of its big green 2001 “Shrek” predecessor, a global marketing workforce was spurred into … Read moreMarketing Case Study: “Shrek 2”
They had hidden cameras, water and Mars bars. It was inspiring, scary, enlightening and stupid (at times). See how it turned out.
..Challenge.. From all reports, the feature film (and marketing) phenomenon that is known as “The Blair Witch Project” began with a group of dedicated, talented and resourceful filmmakers who were intent on using every asset at their disposal to make a successful film under their banner of Haxan Films.
by Roger Darnell ..Challenge.. Although modern studio films often have a marketing budget that exceeds $20 million, the marketers behind “My Big Fat Greek Wedding” had to make due with only $1 million. The executive team included IFC Films’ Bob Berney, producers Paul Brooks, Tom Hanks and Rita Wilson, plus Cynthia Rhea and her colleagues … Read moreMarketing Case Study: “My Big Fat Greek Wedding”
Last updated in 2006: Elite U.S. Commercial Production Company Elevates Position, Delivers Award-Winning Work for Top U.S. Agencies
“Strategic Two-Year Public Relations Campaign Designed and Executed by The Darnell Works Agency Helped Tool Maximize and Expand Its Success”
See also: TOOL MEDIA COVERAGE
Since 1995, Santa Monica-based Tool of North America has established itself among the leading U.S. commercial production companies, representing top commercial directors including Erich Joiner, Tom Routson, Oscar-winning cinematographer Bob Richardson and several other creative all stars. During the time the DWA campaign was in effect (April 2004 through May 2006), Tool also operated satellite company Paranoid Projects: Tool, which provided U.S. representation for directors Poiraud and Francois Vogel.
Executive Summary
Among many high-profile accomplishments during DWA’s two-year tenure as the PR agency of record for Tool of North America and Paranoid Projects (2004-2006), Francois Vogel’s HP “Picture Book” campaign was named Adweek’s Campaign of the Year for 2004… and also landed him in Creativity Magazine’s feature that year on the world’s hottest emerging directors. The public and media relations campaign diligently promoted commercial projects of the highest order, from top agencies, major brands, and Tool’s all-star roster of directors.