Music – Page 2 – universal positive

Rihanna and The Uprising Creative bring important message to MTV’s Music Video Awards

May 10, 2024August 28, 2015 by Roger Darnell

When directors Darren Craig, Jonathan Craven and Jeff Nicholas from integrated creative + production company The Uprising Creative got together with Rihanna earlier this year to discuss a music video for the artist’s new “American Oxygen” single, everyone came away with some very inspired ideas. “We wanted to showcase both the positive and the negative,” the directors explained when the video was finally released widely in mid-April. “The struggles within the country and the ones those outside the country face in coming here; the dark side of the positive and the light side of the negative.”

Well before then, the powerful images of Rihanna performing in front of a giant American flag received international attention when they were used by the NCAA as a central part of the organization’s high-profile on-air campaign promoting March Madness all across the country. The video was officially released exclusively on Tidal in early April, where it ran for a full week before hitting Vevo and YouTube.

With well over 100 million views between Vevo and YouTube alone, the project has obviously drawn in a massive audience. This weekend, it’s up for a coveted MTV Video Music Award, in the Video With a Social Message category.

Passion projects: “What a Difference Your Love Makes”

May 10, 2024August 5, 2015 by Roger Darnell

The phenomenal music video for this fantastic Basement Jaxx song came to my attention a couple of years ago, thanks to writer Emily Beber of It’s Nice That. In her story, Emily warned us that the presentation was very likely to induce us viewers into both dancing and smiling. To me, those are great achievements for “passion projects,” the typically non-commercial things we take-on as artists to feed our souls.

At the core of this heartfelt project are its celebratory rhythm and its lovely, emphatic sentiments. Elizabeth Barrett Browning wrote that love doesn’t make the world go round – it’s what makes the ride worthwhile. Writing and making music about requited love, Simon Ratcliffe and Felix Major Buxton (the duo behind the Grammy Award-winning Basement Jaxx) tapped into the type of joy we all aspire to know ourselves, to make our own rides through life worthwhile: “You make me happy, make me come alive, my running reason to survive…” The song also features vocalist Sam Brookes.

What’s the impact of winning a Cannes Lion?

May 10, 2024June 26, 2015 by Roger Darnell

Happy Friday, friends! I hope your work week is wrapping up nicely and that you’ll soon be able to enjoy some well-earned downtime, like a lot of people have been doing all week in Cannes (kidding, of course). Before ending this week, I wanted to share this video I’m embedding here from experience design agency Freestate, and a few more comments about the significance of winning a Cannes Lion award.

As you can hear first-hand from FreeState’s creative director Adam Scott in this video directed by Ilan Metev, FreeState won a Gold Design Lion at Cannes in 2013 after designing the world’s largest kinetic sculptures for Blackpool’s promenade. Under the heading of “Why Winning a Lion Matters – An Agency’s View,” Mr. Scott enlightens us while pedaling his bike around the city: “Sometimes it’s hard to find your way, and especially hard given it’s so darn crowded out here…. How do you stand out,” he asks.

And about the results of winning Cannes Lion Gold, he continues: “I would say people are far more interested in our approach, and that has to be a good thing. And well, if it can happen to us then it can certainly happen to you.”

Isn’t that lovely? Also, to me, it’s a perfect summation to what it means to win a Cannes Lion.

Meanwhile, the image I’m providing here offers a newer angle into this discussion. Taken hours ago

“Off Camera” enters year three of the best conversations

May 10, 2024February 10, 2015 by Roger Darnell

It’s been a year since I last spoke with the acclaimed photographer and director Sam Jones, who is the publisher, host and editor-in-chief of the Off Camera website, magazine, TV show and podcast. Sam launched his on-camera interview series in 2013 with these words: “…as much as I have tried to create a multi-platform technologically relevant episodic blogpodzine, I am really just using new tools to do the same thing I have always done; which is follow my interests, and try to get in the room with some really interesting people.” Last February, I published a story about Off Camera’s first anniversary, and Sam surprised me with a call to touch-base. That connection with such a respected and accomplished artist inspires me every day.

Over the past 12 months, new print/iPod issues and episodes of Off Camera have appeared with these fascinating guests… all sharing insights from in-depth conversations with Sam, who is their trusted friend: Michael B. Jordan, Sarah Silverman, Matt Damon, Ed Helms, Jackson Browne, Judy Greer, Jeff Bridges, Taylor Goldsmith, Laird Hamilton and Jon Brion. Sam’s thoughtful Off Camera theme builds on his experiences working with high-profile luminaries… where they would regularly discuss various subjects, including their work. The best conversations were happening off-camera, Sam observed… and this passion project is the result.

Marketing Innovation: Under Armour

March 21, 2024July 28, 2014 by Roger Darnell

On July 17, top executives from the world’s major sports marketing companies gathered in New York City to honor the best in sports advertising, design and communications at the first-ever Clio Sports Awards. That night, Steve Battista proudly accepted the Brand Innovation Award on behalf of Under Armour, where he serves as senior VP brand creative. Behind the scenes, I know that many of the companies and talents I have had the privilege to work with are also celebrating this monumental win. For example, global creative agency ATTIK provided key support for Under Armour’s launch of Armour39 (wearable tech that helps you track your workout intensity), as did creative production company Shilo… which also produced many of the epic brand films (including the one above) that have made Under Armour’s YouTube Channel must-see TV for serious athletes.

A story by Austin Siegemund-Broka for The Hollywood Reporter chronicles the brand’s growing success, and offers this insight

Read moreMarketing Innovation: Under Armour

Explore brand as possibility with Lippincott

March 11, 2024March 18, 2014 by Roger Darnell

Lippincott is a leading brand strategy and design firm with a 70-year heritage crafting authentic stories, memorable experiences and winning strategies for the world’s most iconic brands. Its expertise spans all aspects of brand building including strategy, design, experience innovation and organizational engagement. Recent clients include 3M, Delta Air Lines, Hyatt, Infiniti, Samsung, Starbucks and Walmart. Lippincott is part of Oliver Wyman, a global professional services organization owned by Marsh & McLennan Companies.

WIRED Video

March 21, 2024February 24, 2014 by Roger Darnell

From Silicon Valley to the depths of the ocean, from alien planets to the human brain, WIRED shows you how science and technology are remaking our world.

And now they bring you WIRED on Video. Mr. Know-It-All answers your urgent questions with scientific rigor, John Hodgman and David Rees partner up for a little surveillance comedy,

Read moreWIRED Video

The FvF mixtape series

March 22, 2024September 19, 2013 by Roger Darnell

Freunde von Freunden (FvF) is an international interview magazine that portrays people of diverse creative and cultural backgrounds in their homes and within their daily working environments. Its content aspires to present multifaceted personal perspectives that offer impressions of cities, various artistic industries and international urban living. By introducing real people from around the world … Read moreThe FvF mixtape series

Killer Reels: Waveplant 2013

May 9, 2024September 5, 2013 by Roger Darnell

The personal brand of Chicago-based music producer, composer, musician, sound designer and programmer Joel Corelitz, Waveplant creates extraordinary musical scores for advertising, broadcast, gaming, film and live installations. Since 2006, working on an array of ultra-innovative projects, Waveplant has delivered sensational sound design-driven scores that are fresh, resonant, and award-winning. Today, Waveplant exists in the … Read moreKiller Reels: Waveplant 2013

Future forward with production studio Leviathan

March 22, 2024July 9, 2013 by Roger Darnell

As the principals of design-focused production studio Leviathan begin their fourth year in business together, their impacts are growing in virtually every dimension. While the montage featured here and at www.lvthn.com presents most of their latest large-scale visual experiences crossing all media, many new achievements are currently in the works as well.

At each new turn, projects like these for The North Face and Callaway via Factory Design Labs, for Kelley Blue Book via Doner, for Western Digital via R&R Partners, for Dodge via Union AdWorks, for HP via Designkitchen, and for musical artists Amon Tobin, Skrillex and others are leading in new directions.

Read moreFuture forward with production studio Leviathan